The term Guerrilla Marketing was originally coined and defined by Jay Conrad Levinson in his book Guerrilla Marketing. Derived form Guerrilla Warfare, a term describing unconventional battle between small, loosely trained combatants and large armies, Guerrilla Marketing is all about the “unconventional”.
The digital age has added another layer of creativity to Guerrilla Marketing with YouTube being a great place to show off some of those unconventional stunts. At the bottom of this post you’ll find one example and stay tuned in a future post we will feature more of that work.
